Instagram Influencers

Influencers on Instagram are creators who share content on Instagram, building communities around topics and niches. Instagram is a visual platform, and as such, visually dynamic content performs best. Content creators covering travelphotographyfashionbeautyfitnessfood, and more find success on Instagram, as do lifestyle influencers and celebrities who share aspects of their personal lives on the platform.

Instagram influencers’ followings range in size from 1,000 or fewer followers to millions or even hundreds of millions, as in the case of top celebrity influencers like Selena Gomez and Ariana Grande. Micro-influencers (influencers with followings in the 1,000 to 100,000 follower range) may not reach as many users as macro-influencers (influencers with 100,000 or more followers), but what they lack in reach they may sometimes make up for in engagement.