How I Set Up My Stan Store & Why You Need One Too!

What Exactly is a Stan Store?

Stan Store is a platform that content creators can use to sell profitable digital products, courses, and book appointments and services. It’s very easy to setup, and only took me about 30 minutes to get started. I love that you can customize your store to match your style with different designs and features. How awesome is it that you can set up an online store that quickly?! Like me, I am sure you have seen Stan Store links all over Instagram and TikTok. Follow me as I sign up for my free trial of Stan Store below. If you are still trying to come up with a digital product to sell check out this guide on Creating and Selling Digital Products with ChatGPT!

You Might Like: Learn how to create a Stan Store fast using AI

Why You Need Stan Store

A Stan creator store is one of the fastest ways to get started selling a digital product online. If you can use Canva, you can use Stan Store. No special skills, are needed. They have so many templates, and you can change the colors, fonts, and add your logo to personalize your store. If you need help coming up with a product to sell, check out: How to Create Digital Products that Sell Like Crazy!

Want to start your Stan Store the easy way?

Don’t waste time guessing what to do. Grab our FREE Stan Store Guide and follow simple, step-by-step instructions to get set up fast — even if you’ve never done it before!

👉Click Below to Download the FREE PDF

Download Your FREE Stan Store Guide Here

What does Stan Store Offer?

• Create email flows – Upsells, thank you notes, & follow-up instructions.
• Automated AI assistance – “Ask Stanley” and other AI-powered features to assist with customer inquiries and store optimization.
• Book appointments – Seamless scheduling options for coaching or consulting sessions.
• Host courses & webinars – Offer digital learning experiences directly through your store.
• Recurring membership plans – Build a subscription-based revenue stream with automated billing.
• Sales funnel creation – Design and customize sales funnels to optimize conversions. Create a Stan Store sales funnel
• Customizable landing pages – Tailor your store layout and branding to match your personal style.
• One-click checkout – Simplify the buying process with an easy-to-use checkout experience. **This is one of my favorite features! It’s so easy to set up!
• Social media integration – Easily share your store link across Instagram, TikTok, and other platforms.
• Advanced analytics tools – Track sales performance, customer behavior, and engagement metrics.
• Automated DMs – Currently in beta and available to select creators as of January 2025, this feature allows for automated direct messages to engage with potential customers and provide personalized responses.

UPDATE: Introducing Stan AutoDM: Now in Beta (January 2025)

Stan AutoDM is a powerful new feature designed to streamline your Instagram sales and engagement, offering functionality similar to ManyChat. With this tool, you can automate replies to DMs and comments, saving time and increasing efficiency.

Here’s how Stan Store Automated DM’s Work:

1. Choose a keyword or multiple keywords.
2. Create an Instagram post encouraging your audience to DM or comment using those keywords.
3. Stan AutoDM automatically sends your custom message to anyone who triggers it.

This feature simplifies interaction with your audience, making it easier to nurture leads, answer questions, or share offers. It’s automation that feels personal, giving you more time to focus on growing your business.

TRY THE FREE 14 DAY TRIAL NOW & FOLLOW ALONG

Why I like Stan Store:

• Simple and User-Friendly: So easy to use! Even beginners can get started in no time. There are not a ton of features, so it doesn’t feel overwhelming, but just enough to keep it simple.
• 14-Day Free Trial: Not sure if Stan Store is right for you? No problem! Sign up for a free trial to test it out risk-free.
• Mobile and Desktop Friendly: While you can set up your store from your phone, I recommend using your laptop or PC for the best experience. It will show you a preview of what your store will look like on the phone, so don’t worry!

Is Stan Store not right for you? Check out: Stan Store Free Alternatives

RELATED POST: Sellfy vs. the Competition: Which E-commerce Platform Wins?

How Much Does Stan Store Cost?

1. Creator Plan ($29/month):
   • Calendar Invites and Bookings (great for coaches)
   • Analytics
   • Unlimited Courses
   • 1 Tap Checkout
   • Subscriptions
   • Email list/newsletter builder
2. Pro Option/Creator ($99/month):
   • Includes everything in the Creator Plan
   • Email marketing
   • Unlimited Funnels
   • Discount Codes & Upsell Offers
   • Ability for Payment Plans
   • Affiliate Payments

How I Set Up My Stan Store – Step by Step (with Screenshots)

Step 1: Dashboard Setup

1. Sign Up For Your Free 14 Day Trial: Sign up – Get 14 days free and try it out.
2. Enter Your Details: Fill in your display name, and personal information. Make sure you choose your social media handle if possible. You stan store link will have your user name in it.

Step 2: Design Your Store

1. Access Store Design: Go to your dashboard, and Click “My Store”.
2. Add Your Logo: Click on the photo icon to add it. If you don’t have one, you can use a photo of yourself.
3. Add Your Bio: This is just short description of who you are. It should reflect a shorter version of your Instagram or TikTok bio.
4. Add Your Social Links: They ask for your Instagram and TikTok, but you can choose to add any other handles you want like Facebook, Pinterest, and LinkedIn.
5. Choose Your Store Design: Next click on “My Store” & then “Edit Design”. Scroll through all the different options. Just select the layout you like, and it will show you what it looks like on the mobile version on the right. You can also click on the color to use a custom color, or to change to another color. Lots of different options, so just play around with it.

Step 3: Create Your Lead Magnet

1. Why It Matters: Don’t skip this step!! A lead magnet creates trust, it helps your audience know your style, and it gives them an idea of who you are. Your freebies should also provide value by teaching something they didn’t know. You are giving something away in exchange for their email address. Now just keep providing value, help them, and you will turn this new lead into a customer.
2. Creating Your Freebie: Decide what you want to offer. Look at a problem you can help solve. This should be a quick win. You don’t want to give away a 60 page guide. You can give away an ebook, course, video tutorial, recipe, or checklist. Just make sure it is geared towards the audience you want to serve. Here is a free ebook template. It will open in your Canva account, and you can personalize it there. Click Here for the FREE TEMPLATE

I created my own lead magnet for this website: 👉Free Digital Marketing Starter Kit

Step 4: How to Add Your Digital Product to Stan Store

Now I’m gonna walk you through adding products to your Stan Store. It’s super easy, trust me! I am so excited for this. Once you do this, you will be all ready to start making money with your store! (See the store I created below)

Kickstart Your Stan Store with Our Done For You Digital Marketing Business Kit!
Ready to launch your Stan Store without the hassle of creating products? Grab our Done For You kit and get 10 ready-to-resell guides. Instantly start selling and keep 100% of the profits—no product creation needed!

Step 1: Adding Your Digital Product

1. Access My Store: First, head over to the “My Store” section and click on “Add Product”. You’ll see lots of different product types to choose from.
2. Choose Your Product Type: For now, I’m gonna pick “Digital Product” since I’m selling things like PDFs, guides, and exclusive content.
3. Build Your Product Layout: You’ll see three options: Button, Callout, and Preview. I’m gonna choose Callout. Then, select an image for your product. You can upload one or use a stock image from the library.
4. Fill in the Details: Time to add the title (up to 50 characters), subtitle (up to 100 characters), and button text (up to 30 characters). The button text is super important because it tells people what to do next.
5. Write Your Description: There is an easy to use editor section. You can bold, italicize, add bullets, images, videos, and links. They even have an AI generator tool to help you out if you get stuck.
6. Set Your Price: Decide how much you wanna sell your product for and connect your Stripe or PayPal account. I talk more about how to price your digital product in another article.
7. Collect Info: Choose what info you wanna collect, like name and email. Then, upload your digital product file or add a URL.
8. Customize Confirmation Email: If you have the Creator ($29) version, you can personalize the email your customer gets. It’ll have the download link and your contact details. This is a great way to connect with your customer, and let them know how much you appreciate them buying from you. You could also offer a free bonus, or anything else you would like to do. See my article on flodesk and stan store.
9. Publish Your Product: Once you’re done, hit publish and you’re good to go! Wasn’t that easy!

Pro Tip: You have to publish your product BEFORE connecting your PayPal and Stripe Accounts. Once you publish, go back into the Checkout page. Now you can set you price, discounted price, etc.

Your FREE Lead Magnet:

This is pretty much the same as what we did above, except this time you will choose “Collect Emails/Applications” instead of “Digital Product”.

1. Select Product Type: Go to My Store, choose “Collect Emails/Applications”.
2. Collect Info: Specify what info you wanna collect, like name and email.
3. Upload Your File or URL: Head to the “Product” section to upload your file or choose a URL. Don’t forget to personalize your confirmation email.

And that’s it! Adding products to your Stan Store is a breeze.

Step 5: Get People to Visit Your Stan Store

1. Add to Instagram or TikTok Bio: Under the “My Store” section, you will see the link to your store at the top right, just click “Copy” next to the link. It will look something like this: https://stan.store/[YOUR HANDLE].
2. Navigate to Your Social Media Profile, click “Edit Profile”, and add your Stan Store link as an external link in the bio section. Now when your audience visits your page, they can click on the link and go right to your store. (We still need to add a product, but we will get there!)

Step 6: How to Get People to Download Your Freebie

1. Get People to Download Your Freebie: Talk about it on your social media pages. Tell them about it in your posts and ask them to do something, like comment “Guide” below to get it. This not only gets you leads but also gets more people engaging with your post. You can also just tell them to check the link in your bio (Your Stan Store). Say something like “Get my free guide, link in bio.” Once they get your freebie, you can add them to your email list and start them on your email marketing campaign.

IMPORTANT: Now that you are building an email list, you will need to create an email marketing campaign. If you only have the $29 Stan Store Creator plan, you will need to use another platform to send emails to your customers. This feature is only available on the Pro Plan for $99/mo.

Of course, setting up your Stan Store is the easy part! Now you actually need people to buy your products. I highly recommend purchasing a complete digital marketing course. In my opinion the 🔗Done For You Digital Marketing Business Kit is the BEST. Not only does it cover EVERYTHING and then some. It also comes with Master Resale Rights. It comes with 18 different digital products that you can start selling right away! This means that once you purchase the kit, you can turn around and sell it and keep 100% of the profit. You can add the products right to your new Stan Store and start making sales right away.

How Many Products Can You Have on Stan Store?

Stan Store allows users to list an unlimited number of products on their store, making it an excellent choice for creators with multiple offerings. Whether you want to sell eBooks, online courses, coaching services, or templates, you can upload as many digital products as you need. This flexibility allows you to expand your product line as your business grows without worrying about hitting a limit.

Who Can Sell on Stan Store?

Stan Store is an excellent platform for anyone looking to monetize their skills, knowledge, and creativity. Whether you are a content creator, coach, or entrepreneur, you can benefit from Stan Store’s user-friendly setup and features. Here are a few types of people who can sell on Stan Store:

1. Content Creators – If you’re an influencer, YouTuber, or social media personality, Stan Store makes it easy to offer exclusive content, digital products, and coaching services directly to your audience.
2. Coaches and Consultants – Whether you offer life coaching, business consulting, or fitness training, Stan Store’s booking system allows clients to schedule sessions and pay effortlessly.
3. Digital Product Sellers – If you create eBooks, templates, courses, or other digital products, Stan Store provides a simple and effective way to sell them without complex tech setups.
4. Freelancers – Graphic designers, writers, and other freelancers can use Stan Store to offer their services and book clients directly from their social media bios.
5. Small Business Owners – Entrepreneurs looking for an easy-to-use platform to sell their digital services or products can leverage Stan Store’s seamless checkout process and lead capture capabilities.

If you’re new to digital marketing and online sales, my Digital Marketing Launch Pad Kit is the perfect resource to get started. It includes a 46-page digital marketing guide, a step-by-step guide to set up your Stan Store in 30 minutes or less, a Creating with Canva tutorial, and 2 free Canva templates to design your first eBook effortlessly.

Is Stan Store Worth It?

• Easy Setup: Get your store up and running in under 30 minutes, even if you have no technical experience.
• Affordable Pricing: Compared to other platforms, Stan Store offers competitive pricing with valuable features.
• All-in-One Solution: Sell digital products, schedule appointments, and build email lists—all in one place.
• Seamless Social Media Integration: Perfect for influencers and content creators who want to monetize their audience effortlessly.
• Customization Options: Personalize your store with colors, fonts, and branding that match your style.
• Automation Features: Tools like AutoDM help streamline customer engagement and increase sales.
• Disadvantage: Limited advanced e-commerce functionalities compared to platforms like Shopify, making it less suitable for businesses with complex inventory needs.

Overall, Stan Store was super easy to set up. It’s perfect for setting up a Link in Bio and making payments with just one click. Plus, it’s not just easy for you, it’s easy for your buyers too. What’s more, Stan Store offers customizable branding and design options, along with analytics tools to track your sales and customer engagement. I consider it one of the top platforms for selling digital products.

👉Start Selling Effortlessly on Stan Store – No Need to Create Your Own Product
Unlock the power of Stan Store with our Done For You Digital Marketing Business. You’ll receive 18 digital products you can resell right away. No need to create products—just customize and start earning today! 🔗Grab your kit

Why Should I Try Stan Store?

I say give it a try, especially since they give you a free 14-day trial (No Promo code needed) to see if it’s your cup of tea. If you sign up, let me know what you think! If you are still not sure check out: Stan Store Free Alternative and compare some other platforms are 100% free. Also check out Manychat pricing (Click here for a FREE Manychat Plan)

Special Note: Some links in this post are affiliate links, which means I may earn a small commission at no extra cost to you if you make a purchase through them. Rest assured, I only recommend products or services that I genuinely believe in and have personally reviewed to ensure they provide real value

RESOURCES:

Free Digital Marketing Starter Kit

Using Flodesk and Stanstore together