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How Much Does It Really Cost to Run an Instagram Page in 2024?

Starting an Instagram business can be a fun and exciting adventure. But like any business, it comes with some costs. Whether you’re selling digital products, offering online courses, or promoting your artwork, it’s important to know how much money you’ll need to invest. In this article, we’ll break down the main starter expenses you should expect when running an Instagram business in 2024. We’ll talk about tools like FloDesk, Stan Store, Canva, and the cost of taking a digital marketing course.

Getting Started: Basic Tools You’ll Need

When you decide to start an Instagram business, you need some basic tools to help you manage your operations smoothly. These tools help with email marketing, designing graphics, setting up your online store, and learning essential marketing skills.

Email Marketing with FloDesk

flodesk for your instagram business screenshot

Email marketing is crucial for keeping in touch with your audience. It helps you share updates, promotions, and new product launches. I have tried several platforms out there. For beginners, I recommend using FloDesk. FloDesk is user-friendly and designed to make your emails look beautiful and professional. The best part? You can get 50% off your first year with my special code!

Cost of FloDesk: Normally, FloDesk costs about $38 per month, but with the 50% discount, it will only cost you $19 per month for the first year. That adds up to $228 for the whole year. Grab your discount – Click Here.

Setting Up Shop with Stan Store

Next, you’ll need a place to sell your digital products. This is where Stan Store comes in handy. Stan Store is a platform that allows you to create a simple and attractive online store linked directly to your Instagram. It’s perfect for selling e-books, courses, and other digital goods.

Cost of Stan Store: Stan Store offers different pricing plans, but for most beginners, the basic plan will work just fine. It usually costs around $29 per month. For a year, that’s about $348. Try it out – CLICK HERE FOR A 14 DAY FREE TRIAL

Designing Graphics with Canva

instagram business cost canva free

To make your Instagram posts stand out, you’ll need eye-catching graphics. Canva is a fantastic tool for creating beautiful designs with ease. You don’t need to be a professional designer to use it. Creating with Canva is a beginner friendly option because they offer templates for everything from Instagram posts to email headers. I started with the free version, but switched over to the pro shortly after signing up. You get so many more options, and it makes your content stand out because it is more unique.

Cost of Canva: Canva has a free version, but the Pro version offers more features and costs $12.99 per month. For a year, that’s approximately $155.88.

Learning the Ropes: Digital Marketing Courses & Guides

instagram business cost

To really succeed on Instagram, you need to understand digital marketing. Taking a digital marketing course can provide you with valuable knowledge about social media strategies, SEO, content creation, and more. There are many courses available online, so you can choose one that fits your schedule and budget. We offer several options tailored to different needs and expertise levels:

  1. Faceless Social Media Business Bundle: This bundle is perfect for those who want to build a social media presence without showing their face. It covers everything from content creation to automation tools, helping you run a successful anonymous social media account.
  2. Theme Page Magic Guide: If you’re interested in running theme pages on Instagram, this guide is for you. It provides strategies for choosing the right niche, growing your audience, and monetizing your theme page effectively.
  3. Instagram Growth Guide: This guide focuses specifically on growing your Instagram following. It includes tips on optimizing your profile, creating engaging content, using hashtags effectively, and leveraging Instagram’s algorithm to boost your visibility.
  4. Roadmap: This is our in-depth course, this is like getting a master’s degree in digital marketing. It covers a wide range of topics including advanced SEO techniques, in-depth social media strategies, email marketing, content marketing, and analytics. The Roadmap course is designed to give you a comprehensive understanding of digital marketing, equipping you with the skills needed to take your online business to the next level. You get access to over 325 easy to follow videos, and access to a supportive community with over 38K members.

Cost of a Digital Marketing Course: Prices varies depending on the course or guide.

By investing in yourself and in these courses, you can gain valuable insights and strategies to grow your Instagram business successfully. Whether you’re a beginner or looking to deepen your marketing knowledge, there’s a course tailored to meet your needs.

Instagram Business Cost Breakdown

Now that we’ve broken down the costs of the essential tools, let’s see how much it all adds up to:

  1. FloDesk: $228 (for the first year with the discount)
  2. Stan Store: $348
  3. Canva: $155.88
  4. Digital Marketing Course: $47 (varies)

Total Cost for the First Year: $778.88

This total is a rough estimate and can vary based on the specific tools and courses you choose. But with around $800, you can set up and run a pretty solid Instagram business for a year.

Additional Tips for Saving Money

Starting a business can be expensive, but there are ways to save money:

  • Look for Discounts and Promotions: Just like the 50% off FloDesk code, always search for discounts or promotional deals on the tools you need.
  • Use Free Resources: There are plenty of free resources available, from design templates on Canva’s free version to free online marketing guides.
  • Invest Wisely: Spend money on tools that will give you the best return on investment. Sometimes it’s worth paying a little more for a tool that saves you a lot of time or improves your business significantly.

Wrapping it Up

The cost of running an Instagram business in 2024 involves some upfront spending, but with the right tools and resources, you can manage these expenses effectively. FloDesk, Stan Store, Canva, and a good digital marketing course are all important investments that can help you grow your business and reach your audience. Read my article on how you can boost sales using FloDesk and Stan Store together.

Remember, the costs we talked about are estimates and can change. Always do your research and choose the tools that best fit your business needs and budget. With careful planning you can keep your Instagram business cost down.

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