How to Create Digital Products That Sell Like Crazy

You can’t get online today without seeing a bunch of people talking about how they’re making big bucks selling digital products. It might leave you wondering: is this legit? Can the average person really learn how to create digital products and make money from them? Spoiler alert: yes, they can! Let’s break it down step by step and see how you can get started on this exciting journey.

What Are Digital Products?

Digital products are items that can be created, sold, and delivered online. Think eBooks, design templates, video courses, stock photos, or even presets for editing software. They’re scalable, meaning you can sell them over and over without worrying about inventory. Plus, they’re a great way to share what you know with others while earning income on your terms.

Here’s the best part: you don’t need to be an expert. You just need to be one step ahead of someone else. That’s it. People are willing to pay for your knowledge, skills, or tools if it helps them solve a problem or improve their lives.

So, how do you come up with a digital product idea? Here are a few specific examples:

• Solve a Problem: Think about challenges you’ve overcome. Did you learn how to budget effectively? Turn it into a budgeting workbook.
• Package Your Expertise: Are you skilled at graphic design? Create a set of design templates for Canva users.
• Tap Into Hobbies: Love cooking? Compile your favorite recipes into an eBook.
• Leverage Trends: If you’ve mastered using TikTok for business, create a short course on how to grow a following.

The key is to think about what you already know or do well and consider how it can help others. If you’re unsure, ask your audience directly what they’d like to learn or have. If you are still having trouble coming up with an idea, you can start with my done for you digital marketing starter kit! It comes with 18+ ebooks, that you can rebrand and sell as your own product. It doesn’t get much easier than that!

Step 1: Start with Market Research

Before creating anything, you need to make sure there’s a market for it. This isn’t about guessing. It’s about listening.

• Ask yourself: What questions do people often ask you? Are there common challenges your audience talks about?
• Check your content: Look at your social media, blog, or email responses. What posts or topics get the most engagement?
• Spy on others: See what digital products similar creators or businesses are offering. Read reviews to understand what customers love and what they’re missing.

For example, if you’re a photographer and people constantly ask how you edit your photos, you might create a preset pack. Or, if you’ve nailed the art of pitching to clients, an eBook on pitching strategies could be your winner.

Step 2: Outline Your Product and Set a Deadline

Now that you know what to create, it’s time to plan. Start with an outline:

• If it’s an eBook, first come up with an outline.
• For a course, list the modules and lessons.
• If you’re offering templates or presets, decide what will be included.

Setting a deadline is critical. Without one, procrastination will sneak in, and your product might never launch. Treat your deadline like it’s set in stone. Block time on your calendar to work on it, and stick to the schedule.

Quick Idea: Share your plans with your audience early. For example, post about what you’re working on and ask for input. This not only builds hype but also ensures you’re creating something people truly want.

Step 3:How to Create Your Digital Product

This is where the magic happens! Start small and stay focused. Open a Google Doc, use Canva, or grab your camera — whatever tool you need to start creating.

• Writing an eBook? Draft a chapter a day or dedicate 1-2 hours to writing.
• Building a course? Schedule filming days for each module and keep it manageable.
• Designing templates? Create one item at a time and tweak as needed.

Take breaks to keep your creativity fresh. After finishing your first draft, step away for a few days, then come back with fresh eyes. This way, you can spot areas to improve and make sure your product is polished.

Need help getting started or stuck on the details? My ChatGPT Creator Bundle is here to guide you! It’s packed with tools and resources to help you create your product with ease, even if you’re feeling stuck or unsure of the next step. Let ChatGPT streamline the process and give you the confidence to bring your ideas to life.

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Step 4: Nail the Design and Branding

Your product’s look and feel matter. A lot. It’s the difference between someone feeling excited to buy or scrolling past.

• Keep it professional: Use tools like Canva to design your product. It’s user-friendly and free. If design isn’t your thing, hire a freelancer to handle it for you.
• Stay on-brand: Make sure the colors, fonts, and style match your overall branding. Consistency builds trust and makes your product feel premium.
• Add a personal touch: Include a thank-you note or a simple guide on how to use your product. It’s these little details that create a memorable experience for your buyers.

Step 5: Price Your Product

Pricing can feel tricky, but here’s a rule of thumb: start with a price that feels good to you. You can always increase it later. Here’s what to consider:

Test and adjust: Launch with an introductory price, gather feedback, and adjust if needed. You can always get feedback from your followers on social media. They will be your future customers!

Value: How much time and expertise went into creating it? How much value does it provide to your audience?

Psychology of pricing: Prices ending in .95 or .99 (e.g., $19.99) often feel like a better deal than round numbers like $20. Even though it’s just a few cents, it makes the price feel lower and more attractive.

Step 6: Choose a Platform to Sell

The platform you choose can make or break your sales experience. For simplicity and reliability, Sellfy is a great option. It lets you set up an online store in minutes and offers features like:

• Built-in email marketing
• Discount codes and upselling tools
• Protection against piracy

Other options include Gumroad or Etsy, depending on your audience and product type. Not sure if Sellfy is the right fit? Check out my detailed comparison in Sellfy vs. The Competition to help you decide.

READ NEXT: HOW TO SELL DIGITAL PRODUCTS ON ETSY

Another excellent option is the Stan Store. It’s easy to use and designed specifically for creators. You can set up your store quickly, sell multiple types of products, and reach your audience effortlessly with its built-in tools and integrations. I have a free ebook, that tells you all about how to set up your Stan Store so you can make your first sale!

Step 7: Plan a Launch

Launching a digital product isn’t just hitting “publish” and waiting for sales. You need a plan.

• Start early: Begin teasing your product weeks before launch. Share sneak peeks, ask your audience questions, and build excitement.
• Show value: Highlight how your product solves a problem or makes life easier for your audience.
• Create urgency: Offer a special launch price for 24-48 hours to encourage quick action.

For example, if you’re launching a course, show snippets of your lessons. Share testimonials if you’ve had beta testers. Make your audience feel like they can’t miss out.

Step 8: Build a Sales Funnel

Once your product is live, the work isn’t over. A sales funnel helps keep the momentum going. Here’s how to create one:

• Email sequence: Add your product to your email marketing sequence. For new subscribers, introduce it in the 4th or 5th email.
• Freebies: Offer a free resource related to your product. Use it to build your email list and promote your product at the end.
• Blog posts: Write content that addresses your audience’s problems and leads them to your product as the solution.

Paid ads can also help drive traffic, but start with organic strategies if you’re on a budget.

Step 9: Keep Promoting

One common mistake? Launching and then forgetting to promote. To keep sales rolling in:

• Create a calendar: Plan regular promotions through social media, email, or blog posts.
• Use your emails: Add a small promo section in every email you send. Consistent visibility leads to consistent sales.
• Experiment: Try new tactics, like limited-time discounts, bundle deals, or collaborations with other creators.

Are You Ready to Get Started?

Learning how to create digital products doesn’t have to be overwhelming. With the right steps and a bit of dedication, you can create something valuable that sells. The key is to listen to your audience, plan carefully, and keep showing up.

So, what are you waiting for? Grab your idea, set your deadline, and start building your digital product today. Your audience is out there, ready to buy what you have to offer. Go for it!

Want to fast-track your success? Check out my Creator’s Guide with ChatGPT for tips and strategies. If you’re looking for a head start, my Done For You Digital Marketing Starter Kit includes 18 ready-to-rebrand and sell products to jumpstart your business journey. Don’t wait—start building your dream business today!