How to Get More Followers on Pinterest in 2026: Proven Strategies
Are you trying to learn the ropes to get more followers on Pinterest?
Did you know Pinterest has over 619 million active users every month? That’s a huge audience just waiting to discover your content!
Pinterest can be a super a powerful platform where you share content, tips and more and find ideas to save through images and videos.
Having a strong community of followers on Pinterest can help you reach more people, grow your brand, and even boost your sales. But the question we often get asked, is how to get more followers on Pinterest? We take a look at some of the strategies and marketing that you can implement.
How to Get More Followers on Pinterest
To start getting followers you need to understand your target market, who you want to reach. Pinterest users come from all walks of life, But there are certain groups of users who are more active than others. You want to start out by doing some research first to find out who your ideal audience is going to be.
For example of a fitness mum’s, are they people who are renovating their home and looking at home? They could be a foodie searching for a specific recipe. Trying to really hone in on your content, dialing in to the target market’s interest will be what allows you to attract more followers and the right followers.
Create High-Quality Content
Aesthetically Appealing Pins
You really want your pins To look high resolution and super bright so that you catch the user’s attention amongst all of those other pins. Start by using high-quality images and videos that are bright and clear.
The recommended image size for Pinterest is 1000 x 1500 pixels, with a 2:3 aspect ratio. No smaller than 600 x 900 pixels. Try using tools like Canva to create beautiful pins that stand out.
Think about your image what is the one aspect of it or item in it that can really pop or grab the person’s attention. You don’t want it to be overcrowded.
Compelling And Accurate Descriptions
Once you have sorted out your creatives, it’s time to add the descriptions. Write clear and catchy descriptions that make people want to click through to your product or site.
Include keywords that your audience might search for, and add a call to action (CTA) like “Click to learn more” or “Check out this recipe.”
Don’t add just a few words here you really need to explain what your pin is about enough words so that you are covering the topic nicely.
Optimize for SEO
SEO isn’t just for Google anymore, think AI search and Bing. It’s important on Pinterest too.
Use relevant keywords in your pin titles, don’t over stuff the keywords though, as this can just hurt the results. The same goes for descriptions, and board names to help people find your content.
Don’t forget to add alt text to your images and organize your boards well for better searchability. This is also good for those who have accessibility requirements.
Strategize Your Posting
One of the key strategies of how to get more followers on Pinterest is around your plan, posting times and types of posts.
Posting Consistency
Like other social media platforms, posting consistency is key. Post regularly so that you get the best chance of being seen in user’s feeds, and also in new feeds.
How often should I post?
Aim to post at least 2 – 3 times a times a week. Find a schedule that works for you and stick to it.
Pin a Mix of Content
Mix it up! Share a balance of your own content and others.
Pinterest also provides the opportunity to re-pin content from others.
Don’t forget to have trending content on your radar, as this can catch more views. It also demonstrates your knowledge and how you keep up to date with the latest. It also keeps your profile fresh and interesting.
Optimize Posting Times
Posting at the right times can make a big difference.
You want to be pinning when your target market is active on the platform, so that you maximize those views and engagement on your posts.
So when is the best time to schedule a post on Pinterest?
The best time to post on Pinterest for maximum engagement is usually between Tuesday-Thursday at any time from 9 AM and 12 PM (EST).
During the evening it’s from the scrolling hours of 7 PM to 11 PM.
Weekends, we see optimal performance on Saturday mornings (6 AM–9 AM) in particular, and Sunday evenings (7 PM-9 PM), are also a top time to post when users are planning or browsing.
Use Pinterest analytics to find out when your followers are online and plan your posts around that as well.
Engage with Your Audience
Join Relevant Group Boards
Group boards can be another opportunity for you to ret and reach more users. You can search for and join specific group boards that are related to your niche. This can expose your content to a wider audience and attract new followers.
To find group boards, go via the search (filtering by “Boards”) or through creators in your niche, then check the description for specific rules. If a “Join” button appears, click it; otherwise, you may be able to message the owner directly with your details.
Engage with Comments and Messages
Don’t just post and forget. You need to continuously engage with your followers and audience. That means respond to comments, messages, go to their profile and get involved. This builds a sense of community and shows your followers that you care.
Run Contests and Giveaways
Who doesn’t love a good contest? Everyone lovers a competition or giveaway, and this is a great way to attract new followers.
Maybe you have some free products to give away as testers or samples, or branded merch?
Make sure to set clear rules, terms and conditions and promote the contest on all your other platforms for fairness.
Promote Your Pinterest Across Other Channels
Don’t forget to promote your Pinterest profile on your other social media accounts like Instagram, Facebook, and Twitter. Add a Pinterest “Save” button to your website or blog so visitors can easily pin your content. Collaborate with other content creators in your niche as well to help with cross-promotion.
Now that you’re equipped with these powerful tactics, take your Pinterest growth to the next level with my exclusive ebook, Pin it To Win It!
Inside, you’ll discover even more advanced strategies and secrets to skyrocket your follower count and engagement. Download your copy today and unlock the full potential of Pinterest!
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