When it comes to social media marketing and an Instagram account, marketers can benefit from adopting either the Instagram business or the Instagram creator account types. What you want to accomplish with your Instagram marketing plan and how you want to use the insights you acquire from Instagram will ultimately determine which account is the best one for you to choose.
Late in 2018, Instagram made the announcement that it was going to begin rolling out a new type of Instagram account, which was designed exclusively for their most valuable users, which included Instagram influencers and content creators.
Creator accounts on Instagram are very similar to company profiles in that they allow users access to unique features, analytics, and other content.
Influencers were required to utilise business profiles in order to access their account insights, call-to-action (CTA) buttons, and other features prior to Instagram’s announcement of its new creator profile. What they did not have, on the other hand, features such as advanced growth insights and mechanisms to monetize the content they posted to Instagram.
Check out our post on Business versus Creator accounts to learn even more
What is an Instagram Creator Account?
An Instagram creator account is a specific kind of Instagram account that was developed exclusively for people who make their own content on Instagram. It’s a lot like an Instagram business account, but it was developed specifically with individual creators in mind rather than businesses.
By converting to a creator profile, content creators and influencers would gain access to more growth tools, customizable profile settings, and streamlined messaging.
Who is the creator Instagram account for?
Creator accounts are intended for the following people who seek to monetise their personal brand, such as influencers, public personalities, content creators, artists, and others in those categories.
The fundamental objective of these accounts is to establish brand alliances, develop fan tribes (communities), publish material that is specialised to the industry, demonstrate authority, and establish themselves as essential opinion leaders.
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What are the features of the Instagram Creator account?
It stands to reason that Instagram creator profiles would be developed with analytics in mind, given that this is one of the primary concerns of Instagram influencers: keeping track of the number of followers they gain and the trends that emerge on their accounts.
You can see what activities individuals take when they interact with your account by viewing Activity Insights within the Insights tab of your account’s dashboard. Additionally, it monitors the reach of your content as well as the total number of times it has been viewed over the course of the previous week.
You can also access information about your following and audience through Audience Insights. This information includes details such as their gender, age range, and geography.
The Creator Studio dashboard makes it simpler for users to access their metrics directly from their desktops, despite the fact that many of these analytics are already provided on Instagram business profiles.
It will be easier for influencers and creators to map new and existing content to nett follower changes (and therefore see what is resonating and what isn’t resonating with their followers) now that Instagram creator profiles have access to daily follow/unfollow data. This data was previously only available to business profiles.
Creators now have access to three more tabs for filtering: Primary, which includes notifications, General, which does not include notifications, and Requests, which does not include alerts but contains communications from people you do not follow.
What are the differences between personal, Creator and Business Instagram accounts?
|DETAILS||PERSONAL ACCOUNT||CREATOR ACCOUNT||BUSINESS ACCOUNT|
|Who are they for?||Any standard or typical Instagram user||Public figures|
|Bio and Profile||Simple profile and information||A label, listed beneath your display name, so that visitors know what your niche or speciality is||A label, beneath your display name, lists what your business is about. |
Business accounts have an extra option to add their location
|Call to Action||Limited Call to actions||Add contact options with additional Call to Action buttons. Creators have fewer options for buttons than Business accounts.||Add additional Call to Action buttons to your profile so that you can add contact information or a website|
|Advertising||No Advertising options||The ability to promote and boost Instagram posts as ads.||The ability to promote and boost Instagram posts as ads.|
|Auto Publish||No option of auto publishing||Access to Instagram’s “Creator Studio,” which displays all your stats in one convenient location||Integrations with third-party tools so that you can automatically publish to your profile.|
|Inbox and DM’s||Simple DM inbox||Inbox sorting so that your DMs can be sorted into Primary, General and Requests boxes.|
Saved reply tool
|Inbox sorting so that your DMs can be sorted into Primary, General and Requests boxes.|
Saved reply tool
|Reels Music||Most music is available||No limit on Music||Business accounts limits access to music on Instagram|
|Paid Collaborations||Not Available but tagging businesses is still allowed||To comply with FTC guidelines, Instagram makes it easy to disclose that information with the Paid Partnership tag. Not only does this provide transparency to your audience, but you’re also able to easily share insights from those posts with whatever brand or business you are collaborating with.||To comply with FTC guidelines, Instagram makes it easy to disclose that information with the Paid Partnership tag. Not only does this provide transparency to your audience, but you’re also able to easily share insights from those posts with whatever brand or business you are collaborating with.|
|Insights and analytics||Can only see likes||Detailed insights into your audience and Get the daily number of follows and unfollows, so that you can see which content performs best.||Detailed insights into your audience demographics, the best times to post, and other metrics. Instagram statistics can be exported and shared with others within your organisation|
|Shoppable Posts||Not an option||Creator accounts have the ability to tag products from brands with approved access.||Instagram Shoppable posts, when you sync your store with Instagram. Business accounts can also set up Instagram Shopping, which allows them to add a Shop to their profile, tag products in posts/Stories, and view insights.|
How to set up your Instagram Creator Account?
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You are able to access capabilities that make it simpler to administer your online presence, understand your progress, and manage your messages by converting your personal or business profile into a creator account. Instagram Content Accounts are perfect for content creators and those wanting to really deep dive into your Instagram content creation. Following these instructions will turn your personal account, if it is now set to private, into a public one. When you go public, you should be aware that any follow requests that are currently outstanding will be immediately accepted.
To convert your personal account or company profile into a creator account. You can do this by going to your account settings:
- Choose the 3 lines at the top of your profile.
- Choose the Account option.
- If you are moving over from a personal account, select Switch to a professional account and then select Creator from the drop-down menu.
- If you are moving over from a business profile, the option to switch to a creator account will be available.
- Choose the appropriate category. You have the option of selecting a class that is most applicable to your work.
- If desired, connect to your Facebook Page or select skip
- If you have a Facebook Page that you would like to link to your account, you may do so by selecting it from the list that displays after clicking the link.
- Review your contact details. There must be at least one method of providing contact information. On your profile, you will have the option to either show or hide this information.
- You can select the display choices for your profile here. On your profile, you have the option of concealing or displaying information such as your category and contact data.
Does Creator Studio make it easier to manage a Instagram Creator Account?
Creator Studio is a fairly simple tool that does not permit you to organise your Instagram feed, manage comments, or post to numerous social media. However, it is useful for making individual posts because of its simplicity.
Is the Instagram Creator Account right for you?
The creator account is intended for individual content creators, but the business account is typically utilised by entire marketing teams that are responsible for the online image of a particular company. It goes without saying that the business account is ideal for companies who want to boost their revenue by selling more of their own goods or services and are promoting those goods or services.
There are some subtle variations in the message possibilities available, in addition to the fact that a Creator account comes with some additional capabilities that enable creators engage with brands.
In general, the creator account appears to have more flexibility than the business account due to the fact that it enables product tagging, stats sharing with partners in paid partnership posts, and the ability to make creator accounts private, whereas business accounts are unable to do any of these things.
According to Instagram’s recommendations, public figures, content creators, photographers, artists, and influencers are the ideal candidates for using the Creator Account. While the Business Account is best suited for retailers, local businesses, brands, organisations, or service providers, Personal Accounts can be used by anybody.
Consider your company or brand and think about the characteristics that would be most beneficial to you. The profile categories that are made available by the various types of accounts make it rather simple to decide which account you ought to go with in most cases.