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Influencers on Instagram are creators who share content on Instagram, building communities around topics and niches. Instagram is a visual platform, and as such, visually dynamic content performs best. Content creators covering travel, photography, fashion, beauty, fitness, food, and more find success on Instagram, as do lifestyle influencers and celebrities who share aspects of their personal lives on the platform.
Instagram influencers’ followings range in size from 1,000 or fewer followers to millions or even hundreds of millions, as in the case of top celebrity influencers like Selena Gomez and Ariana Grande. Micro-influencers (influencers with followings in the 1,000 to 100,000 follower range) may not reach as many users as macro-influencers (influencers with 100,000 or more followers), but what they lack in reach they may sometimes make up for in engagement.
When it comes to social media marketing and an Instagram account, marketers can benefit from adopting either the Instagram business or the Instagram creator account types. What you want to accomplish with your Instagram marketing plan and how you want to use the insights you acquire from Instagram will ultimately determine which account is the best one for you to choose.
Are you planning to use influencer marketing in 2020 to grow your online business? If you’re an online influencer, marketing platforms can make it much easier to connect with brands within your niche. Rather than picking through brands one at a time, marketplaces easily allow you to search and discover multiple brands that would be…
Today we are delving into the key differences between Instagram Business accounts and Instagram Creator accounts! A while ago now Instagram made the decision to identify Influencers over business accounts on Instagram, to be able to do this, they created an account called “Creator” accounts. Instagram realised that Influencers have rated using the platform as…
This is such an absolutely contentious argument. Should you? Shouldn’t you? I know what I have done and what I haven’t have done, so not only am I going drawn on my own experience and I have reached out to some professionals who have also commented on this highly debated topic. Spoiler alert – don’t…
Is making money on Instagram as a “Micro-Influencer” even a thing? Can you imagine getting sponsored posts as an influencer or are you just dreaming? Its not as hard as your think, essentially you need consider your audience, your niche and your ability to engage. Regardless of size. Lets dive right into the details! What…
Being an Instagram influencer is challenging – It comes with responsibility not only to your followers but the businesses you collaborate with. Just a few clicks on the ‘ol google machine leaves us scratching our head on what Influencers actually do and if they are worth it! If you are wondering that yourself, you can…