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Influencers on Instagram are creators who share content on Instagram, building communities around topics and niches. Instagram is a visual platform, and as such, visually dynamic content performs best. Content creators covering travel, photography, fashion, beauty, fitness, food, and more find success on Instagram, as do lifestyle influencers and celebrities who share aspects of their personal lives on the platform.
Instagram influencers’ followings range in size from 1,000 or fewer followers to millions or even hundreds of millions, as in the case of top celebrity influencers like Selena Gomez and Ariana Grande. Micro-influencers (influencers with followings in the 1,000 to 100,000 follower range) may not reach as many users as macro-influencers (influencers with 100,000 or more followers), but what they lack in reach they may sometimes make up for in engagement.
Not all of us have been there – but often we have absolutely tried something we bought online and been horribly disappointed. This is not to dissimilar to using an influencer you may not know much about! If you want to know more about influencers and if they are really worth your time or money…
Being an Instagram influencers can be a tough road, or an incredibly easy one sole based on the fact that you either have your engagement there or not. If you want to learn more about this – head over to our post about “Are Influencers really worth it“. Thinking about where to start here are…
Are influencers worth your money? How much do they even cost? Influencers and Micro-Influencers are all the rage at the moment. Everyone and their dog wants to be an influencer. Its seems as though they get free stuff all the time! So we are going to look at the cost to businesses; and if it…