Pinterest Business Account vs. Personal: Which One Is Right for You?

If you’ve been using Pinterest for a while, you might be wondering if it’s time to switch from a personal account to a business account. Or maybe you’re just starting out and trying to decide which type of account is best for you. Don’t worry, I’ve got you covered! In this post, we’ll dive into the differences between a Pinterest business account vs. personal account. By the end, you’ll know which one is right for you and how it can help you grow your following.

What Is a Pinterest Business Account?

A Pinterest business account is designed for people who want to use Pinterest to promote their brand, products, or services. It comes with a bunch of features that can help you reach a larger audience and track your performance.

Key Features of a Pinterest Business Account

1. Analytics: Pinterest business accounts give you access to Pinterest Analytics. This tool lets you see how your pins are performing, who your audience is, and what content they like the most. Knowing this can help you create better content and grow your following.
2. Promoted Pins: With a business account, you can create promoted pins. These are paid ads that help you reach more people. Promoted pins look just like regular pins but show up in more places on Pinterest, giving you more exposure.
3. Rich Pins: Rich pins are a special type of pin that includes extra information. There are four types of rich pins: product, recipe, article, and app. For example, product rich pins show the current price and availability of a product. This makes it easier for people to find and buy what you’re selling.
4. Website Verification: Verifying your website with Pinterest gives you access to more features, like analytics for your website’s pins and a profile picture on your pins. It also adds a checkmark to your profile, showing that you’re a verified business.

What Is a Pinterest Personal Account?

A Pinterest personal account is designed for individuals who want to use Pinterest for personal reasons. It’s great for saving ideas, finding inspiration, and connecting with friends and family.

Key Features of a Pinterest Personal Account

1. Boards and Pins: Just like a business account, a personal account lets you create boards and save pins. This is perfect for organizing your favorite recipes, DIY projects, fashion ideas, and more.
2. Following Friends and Family: With a personal account, you can follow your friends and family to see what they’re pinning. This makes it easy to share ideas and stay connected.
3. Private Boards: Personal accounts let you create private boards. These boards are only visible to you and the people you invite. This is great for planning surprise parties, keeping track of gift ideas, or saving anything you don’t want to share with everyone.

Pinterest Business Account vs. Personal: Which One Should You Choose?

Now that you know the basics of each type of account, let’s compare them side by side.

When to Choose a Business Account

1. You Have a Business or Brand: If you’re using Pinterest to promote a business, brand, or blog, a business account is the way to go. The analytics and promoted pins will help you reach more people and understand what’s working.
2. You Want to Grow Your Following: A business account gives you access to tools that can help you grow your following faster. For example, promoted pins can get your content in front of more people, and rich pins can make your pins more engaging.
3. You Need Detailed Insights: If you want to track how your pins are performing and get insights into your audience, a business account is essential. Pinterest Analytics provides valuable data that can help you improve your strategy.

When to Choose a Personal Account

1. You’re Using Pinterest for Fun: If you’re using Pinterest to find inspiration and save ideas for yourself, a personal account is all you need. It’s simple and perfect for everyday use.
2. You Want to Connect with Friends and Family: A personal account makes it easy to follow and share ideas with friends and family. It’s great for staying connected and seeing what others are interested in.
3. You Don’t Need Advanced Features: If you don’t need analytics, promoted pins, or rich pins, a personal account will work just fine. It has everything you need for personal use without the extra features of a business account.

Tips for Switching from a Personal to a Business Account

If you’re ready to make the switch, here are some easy steps to follow:

1. Log in to Pinterest: Go to Pinterest and log in to your personal account.
2. Go to Settings: Click on the three dots in the top-right corner of the screen and select “Settings.”
3. Account Settings: Scroll down to the “Account Settings” section and click on “Convert to Business Account.”
4. Follow the Prompts: Pinterest will guide you through the process of setting up your business account. You’ll need to enter some information about your business and verify your website.
5. Start Pinning!: Once your account is set up, you can start using all the new features available with a business account. Don’t forget to check out Pinterest Analytics to see how your pins are performing.

Which is Right for You?

Choosing between a Pinterest business account vs. personal account depends on your goals. If you’re using Pinterest for personal reasons, a personal account is perfect. But if you’re looking to promote your business, grow your following, and get detailed insights, a business account is the way to go.

No matter which type of account you choose, remember that Pinterest is all about sharing ideas and finding inspiration. Happy pinning!

P.S. Don’t forget to check out our Pinterest business account for more tips and inspiration!