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Trending Pinterest Idea Pins That Will Boost Your Traffic

Boost Your Pinterest Game with Pinterest Idea Pins

Are you trying to grow your Pinterest following but feel stuck? Don’t worry; you’re not alone! Many beginners and intermediate users face the same challenge. But there’s a cool tool on Pinterest that can help you stand out: Pinterest Idea Pins. In this blog post, we’ll dive into what Pinterest Idea Pins are, how you can use them to grow your following, and some fun ideas to get you started.

What is an Idea Pin on Pinterest?

Let’s start with the basics. What is an Idea Pin on Pinterest? Idea Pins are a creative way to share multi-page content. Think of them like mini-albums that tell a story or show a step-by-step process. Each Idea Pin can have up to 20 pages of images, videos, and text. Unlike regular pins, Idea Pins are designed to be more engaging and interactive, helping you connect with your audience in a fun and meaningful way.

pinterest idea pins

Why Use Pinterest Idea Pins?

So, why should you use Pinterest Idea Pins? Here are a few reasons:

  1. More Visibility: Pinterest promotes Idea Pins more than regular pins. This means your content has a better chance of being seen by more people.
  2. Engagement: With multiple pages, you can keep your audience engaged longer. They can swipe through your content, watch videos, and read your tips.
  3. Creativity: Idea Pins let you showcase your creativity. You can share recipes, DIY projects, travel guides, and more in a unique format.

How to Create Pinterest Idea Pins

Creating Pinterest Idea Pins is easier than you might think. Here’s a step-by-step guide to get you started:

  1. Plan Your Content: Think about what you want to share. It could be a recipe, a how-to guide, or a fashion lookbook. Plan out each page of your Idea Pin.
  2. Gather Your Media: Collect the photos, videos, and graphics you need. Make sure they are high quality and visually appealing.
  3. Use Pinterest’s Tools: Open the Pinterest app and tap the “+” button to create a new Idea Pin. You can add images, videos, text, and stickers to each page.
  4. Add Details: Write clear and concise descriptions for each page. Use keywords like “Pinterest Idea Pins” to help people find your content.
  5. Publish: Once you’re happy with your Idea Pin, hit publish! Don’t forget to add hashtags and tag relevant categories.

Tips for Making Great Pinterest Idea Pins

Here are some tips to help you make the most out of your Pinterest Idea Pins:

  1. Be Visual: Pinterest is all about visuals. Use bright, eye-catching images and videos to grab attention.
  2. Tell a Story: Use the multi-page format to tell a story or guide your audience through a process. Make sure each page flows logically to the next.
  3. Keep it Simple: Don’t overload each page with too much information. Keep your text short and sweet.
  4. Engage with Your Audience: Ask questions, encourage comments, and invite people to try out your ideas.

Example Ideas for Pinterest Idea Pins

Now that you know how to create Pinterest Idea Pins, let’s look at some fun ideas to inspire you:

Creating Pinterest Idea Pins for a digital marketing business that sells downloadable products can be a fantastic way to engage your audience and showcase the value of your products. Here are some ideas for Pinterest Idea Pins that could help you attract and convert potential customers:

Product Tutorials

Create step-by-step guides showing how to use your downloadable products. For example:

  • “How to Use Our Social Media Calendar”: Include screenshots and instructions on how to plan and schedule posts using your calendar.
  • “Designing with Our Canva Templates”: Show how to customize your Canva templates for various marketing materials.

Success Stories and Case Studies

Highlight success stories or case studies from clients who have used your products. For example:

  • “How XYZ Company Boosted Their Sales with Our Email Templates”: Share before and after results, including visuals and testimonials.

Marketing Tips and Tricks

Provide valuable marketing tips that incorporate your products. For example:

  • “5 Instagram Growth Hacks Using Our Hashtag Guide”: Offer actionable tips and demonstrate how your guide helps implement them.
  • “Creating Engaging Facebook Ads with Our Ad Copy Templates”: Show how to craft compelling ads step-by-step using your templates.

Behind-the-Scenes Look

Give your audience a behind-the-scenes look at how you create your digital products. For example:

  • “The Making of Our Ultimate SEO Guide”: Share the process, research, and design work that goes into creating your guide.

Free Samples and Teasers

Offer free samples or previews of your products to entice potential buyers. For example:

  • “Download a Free Week of Our Social Media Planner”: Include a link to download a free sample.
  • “Sneak Peek of Our New eBook”: Share a few pages or a chapter to give a taste of what’s inside.

Customer Reviews and Testimonials

Showcase positive feedback from your customers. For example:

  • “What Our Customers Are Saying About Our Content Templates”: Use screenshots of reviews and include customer photos if possible.


Create informative infographics that provide value and subtly promote your products. For example:

  • “The Ultimate Digital Marketing Checklist”: Use your checklist as a downloadable product and provide a visual summary in the Idea Pin.
  • “Social Media Statistics You Need to Know”: Highlight key stats and mention how your products can help address these insights.

Webinar or Workshop Recaps

Summarize the key points from a recent webinar or workshop. For example:

  • “Highlights from Our Email Marketing Webinar”: Share tips and insights covered in the webinar, with a link to watch the full recording or download the accompanying materials.

Seasonal or Themed Content

Create content that aligns with current trends or seasons. For example:

  • “Holiday Marketing Tips Using Our Content Calendar”: Provide tips for holiday campaigns and show how your calendar helps plan them.
  • “Back-to-School Marketing Strategies with Our Digital Products”: Tailor your products to a back-to-school theme.

Interactive Challenges or Campaigns

Engage your audience with interactive challenges. For example:

  • “30-Day Instagram Growth Challenge”: Encourage users to follow daily tips and use your products, sharing their progress along the way.

By creating these types of Pinterest Idea Pins, you can effectively showcase the value of your digital products, engage your audience, and drive sales for your digital marketing business. Read next: Pinterest Business Account vs. Personal

Read Next: Pinterest SEO Traffic Secrets

Resources: Pinterest

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