Working out your business “Why”

Working out your why is such an important part of your business social media strategy.

Personal Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience so that you can reach your career and/or business goals. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out.

Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. A strong, authentic personal brand helps you become known for what you’re good at, sets you apart from everyone else, and can position you as a niche expert.

Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers and build self-confidence.

So in this free workbook, you can download a helpful book to work out your business why, working out your “Why” and your key clients, what they look like and how you can best leverage your understanding of them.

If you have a clear image on your key clients you are able to make sure your communication is consistent and authentic. Creating a clear path to a solution for your client.