· · · ·

Stan Store Sales Funnel – Design a Sales Page That Converts

Using a Stan Store Sales Funnel

Stan’s Funnels feature allows you to create a targeted sales journey for a single digital product. Unlike the My Store tab, which offers a variety of products, funnels guide your audience towards a specific item and can include upsells and a thank you page for a more streamlined conversion process. You will need the Creator Pro account to use this feature, but can try it out FREE for 14 days with this special Trial Offer.

Want to start your Stan Store the easy way?


Don’t waste time guessing what to do. Grab our FREE Stan Store Guide and follow simple, step-by-step instructions to get set up fast — even if you’ve never done it before!

👉 Just enter your info below and we’ll send it straight to you!

Benefits of Using Funnels:

  • Increased Focus: Funnels keep your audience focused on a particular product, potentially boosting conversion rates.
  • Upsell Opportunity: Offer a relevant complementary product at a discounted price to increase overall sales value.
  • Seamless Customer Journey: Guide your audience from initial interest to purchase and provide a clear path to access their download.

Creating Your First Funnel:

  1. Access My Funnels: Head to your Stan Dashboard and click “My Funnels” followed by “+ Create New Funnel.”
  2. Choose Your Product Type: Select the type of digital product you’re selling (e.g., Digital Download, Calendar Booking).
  3. Create Your Product: Set up your product details similar to how you would in the My Store tab.
stan store funnel screenshot

Adding an Upsell:

  1. Expand Your Offer: Click “+Add Page” to incorporate a second product within your funnel.
  2. Choose Wisely: Select a product that complements your main offer, often at a discounted price to incentivize the purchase.
  3. Build and Save: Create and save the upsell product following the standard process. You can repeat this step to include more upsells if desired.

Example Sales Funnel:

  • Main Product: “Accounting Basics for New Small Biz Owners” Guide ($19)
  • Upsell: “Accounting Balance Sheet Template” ($5.99) – helps users put the guide’s knowledge into action.

Confirmation Page:

The final page of your funnel includes a download button for purchased items and an email confirmation. While this page cannot be customized, it ensures a clear completion point for your customers.

Connecting Your Funnel to Your Stan Store:

  1. Grab the Link: Copy the unique URL generated for your funnel.
  2. Add to Your Store: Go to the My Store tab and click “+ Add Product”.
  3. Link It Up: Select “Add External URL/Link product” and paste the copied funnel URL into the “Button URL” field. Click “Save” to finalize the connection.

Important Note:
Existing Stan store products cannot be directly added to a funnel. To include products within your funnel, you’ll need to recreate them there.

increase sales by 20% sales funnel screenshot

Stan Store Sales Funnel – Design a Sales Page That Converts

Now that you know about a stan store sales funnel, lets get into designing a sales page that converts. Whether you’re promoting your latest digital product or looking to upsell, this guide will help you create an effective sales page. Let’s get started!

Sales Page vs. Landing Page: What’s the Difference?

Before we jump into creating a high-converting sales page, it’s important to understand the difference between a sales page and a landing page.

  • Sales Page: This page is designed specifically to sell a product or service. It includes detailed information about the product, benefits, features, and a strong call to action (CTA) encouraging visitors to make a purchase.
  • Landing Page: This is a broader term that refers to any page where a visitor lands. It could be designed for various purposes such as capturing leads, promoting an event, or offering a freebie.

For the Stan Store sales funnel, our focus is on creating a sales page that converts visitors into customers.

stan store sales funnel blog cover photo

Crafting a High-Converting Sales Page

1. Attention-Grabbing Headline

Your headline is the first thing visitors see, so make it count! It should be clear, concise, and compelling. For example:

  • “Transform Your Business with Our Ultimate Marketing Toolkit”
  • “Unlock Exclusive Access to Premium Digital Products”

2. Engaging Subheadline

The subheadline should support your headline and offer a bit more detail. It needs to maintain interest and lead into the main content. For example:

  • “Everything You Need to Boost Your Marketing Efforts in One Convenient Package”
  • “Join Thousands of Happy Customers Who Have Taken Their Business to the Next Level”

3. The Problem You Are Solving

Identify the problem your product solves. This shows potential customers that you understand their pain points. For example:

  • “Are you struggling to manage your marketing tasks efficiently? Our toolkit simplifies your workflow and saves you time.”

4. Introduce the Digital Product

Introduce your product with a brief overview. Highlight its main features and how it addresses the problem. For example:

  • “Our Marketing Toolkit includes social media templates, email marketing guides, and SEO checklists—all designed to streamline your marketing efforts.”

5. Clear Call to Action

Your CTA should be clear and compelling. Use action-oriented language. For example:

  • “Get Your Toolkit Now”
  • “Start Your Free Trial Today”

6. Benefits and Features

Outline the benefits and features of your product. Use bullet points for easy reading. For example:

  • “Save time with ready-to-use templates”
  • “Boost your email open rates with our proven strategies”
  • “Increase website traffic with effective SEO tips”

7. Bonuses

Offer bonuses to add perceived value and create a sense of urgency. For example:

  • “Order today and get a free eBook on advanced marketing tactics”
  • “Limited-time offer: First 100 buyers receive a 20% discount on future purchases”

8. Overcoming Objections

Address common objections to purchasing. This builds trust and reduces hesitation. For example:

  • “Not sure if this is right for you? We offer a 30-day money-back guarantee.”
  • “Worried about the learning curve? Our toolkit includes step-by-step guides.”

9. Social Proof

Include testimonials and reviews from satisfied customers. This builds credibility. For example:

  • “I tripled my sales in just three months using this toolkit! – Jane D.”
  • “A must-have for any marketer looking to save time and boost results. – John S.”

10. Trust Icons

Display trust icons to assure visitors of secure payments. For example:

  • “Secure payment options include Visa, MasterCard, and PayPal”
  • “Protected by SSL encryption for your security”

11. Pricing and Offer Details

Be clear about your pricing and what’s included in the offer. For example:

  • “Get the complete Marketing Toolkit for just $99”
  • “One-time payment with lifetime access”

12. FAQ

Answer common questions to provide clarity and build trust. For example:

  • “What’s included in the toolkit?”
  • “How will I receive the product?”

13. Recap Section

Summarize the main points to reinforce the value of your product. For example:

  • “Remember, with our Marketing Toolkit, you’ll save time, boost your marketing efforts, and achieve better results. Don’t miss out on this limited-time offer!”

Additional Conversion Tips

  1. Optimize for Mobile: Ensure your sales page looks great and functions well on mobile devices, as many users will visit from their phones.
  2. Fast Loading Times: A slow-loading page can turn visitors away. Optimize images and use efficient coding practices to keep load times short.
  3. Use High-Quality Images and Videos: Visuals can enhance your message and keep visitors engaged. Use high-quality images and videos to showcase your product.
  4. Simple and Clean Design: Avoid clutter. A clean, simple design keeps the focus on your product and CTA.
  5. A/B Testing: Test different headlines, CTAs, and designs to see what works best. Use the data to continuously improve your sales page.

By following these guidelines and focusing on the Stan Store sales funnel, you can create a sales page that not only attracts visitors but also converts them into paying customers. You can also learn more about using Flodesk and Stan Store to capture leads, and convert even more sales. You can also checkout a powerful tool: Manychat Pricing. Learn more about the FREE Manychat Plan.

NEXT STEPS: Create and sell digital products with Stan Store and AI

Next Article: Stan Store Alternatives

Similar Posts