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Where to Get Trending Social Media Content: Best Sources

Are you struggling to find engaging content for your social media posts? Whether you’re a beginner to Instagram or looking to boost your following, knowing where to get social media content can make a big difference. In this ultimate guide, we’ll explore the best sources and methods to discover content that resonates with your audience and enhances your online presence.

Why Good Content Matters

Before diving into where and how to find social media content, let’s understand why it’s crucial. Great content not only attracts followers but also keeps them engaged and coming back for more. Whether you’re aiming to promote a business, build a personal brand, or simply connect with others, compelling content forms the cornerstone of your social media strategy.

Where Can I Get Social Media Content?

Finding the right content can seem hard, but it doesn’t have to be. Here are some proven strategies to discover engaging material for your social media posts:

social media trends & insights

Stay ahead by keeping an eye on social media trends and insights. Platforms like Instagram, Twitter, and Facebook offer tools that highlight trending topics, hashtags, and popular posts. By using these resources, you can see what’s getting attention in real-time and tailor your content accordingly.

Example: On Instagram, check the Explore page to see trending hashtags and posts. Join popular challenges like the #10YearChallenge or use trending hashtags like #ThrowbackThursday.

Actionable Tip: Set aside 10-15 minutes daily to browse the Explore page and note down any trending topics that match your brand or interests.

Content Curation Tools

Use content curation tools such as Feedly, Flipboard, or BuzzSumo to find relevant content. These platforms collect articles, videos, and posts from across the web based on your interests. They save you time while making sure you have a steady stream of fresh, curated content to share with your followers.

Example: Use BuzzSumo to find popular articles and videos related to your niche. Filter results by date, shares, and more to find the most engaging content.

Actionable Tip: Set up alerts for keywords related to your industry. This way, you’ll get notifications when new content is published, keeping you updated with minimal effort.

Industry News and Blogs

Stay updated on your industry by following reputable blogs and news outlets. Subscribing to newsletters or RSS feeds lets you get updates directly to your inbox. Sharing industry-related news and insights not only makes you look knowledgeable but also keeps your content current.

Example: If you’re in the tech industry, follow blogs like TechCrunch or Wired. Share their latest articles with your own insights to add value for your followers.

Actionable Tip: Create a folder in your email for newsletters and set aside time each week to review and share the most relevant updates.

How to Get Content for Social Media Posts

Now that you know where to find content, let’s explore how to use it in your social media strategy:

Create a Content Calendar

Organize your social media content by creating a content calendar. This tool helps you plan ahead, stay consistent, and align your posts with upcoming events or campaigns. By scheduling your content in advance, you can ensure a steady flow of posts that your audience will love.

Example: Use tools like Trello or Google Calendar to map out your content for the month. Include key dates, holidays, and any special promotions you plan to run.

Actionable Tip: Dedicate one day a week to plan and schedule your posts for the upcoming week. This keeps your feed active without daily stress.

social media content calendar example

Engage with User-Generated Content (UGC)

Encourage your followers to contribute to your content strategy through user-generated content (UGC). UGC not only diversifies your feed but also creates a sense of community and authenticity. Share customer testimonials, photos, or stories related to your brand to show real-life experiences and build trust among your audience.

Example: Run a contest asking followers to share photos using your product with a branded hashtag. Feature the best entries on your profile.

Actionable Tip: Create a unique hashtag for your brand and promote it across your social media platforms. Regularly check the hashtag for new content to share.

How Do I Get Into Social Media Content Creation?

If you’re ready to start creating your own content, here are some steps to get started:

Identify Your Audience and Goals

Before creating content, define your target audience and goals. Knowing who you’re speaking to and what you hope to achieve helps you make content that meets their needs and interests.

Example: If your goal is to attract young, tech-savvy users, focus on creating short, informative videos about the latest gadgets and apps.

Actionable Tip: Create audience personas to better understand your followers. This helps in making content that speaks directly to their interests and needs.

Experiment with Different Formats

Try different content formats such as videos, infographics, or polls to keep your feed dynamic and engaging. Experimenting with different formats helps you discover what your audience likes best and keeps them coming back for more.

Example: Try posting a mix of IGTV videos, carousel posts, and Stories to see which format gets the most engagement.

Actionable Tip: Monitor your post analytics to see which formats perform best. Focus more on the types of content that get the highest engagement.

How Do I Hire a Social Media Content Creator?

If creating content yourself isn’t an option, hiring a social media content creator can be a big help. Here’s how to find the right one for your needs:

Define Your Requirements

Clearly outline your expectations, budget, and timeline when looking for a social media content creator. Whether you’re looking for someone to manage your entire social media presence or create specific content pieces, clarity upfront ensures you find a candidate who fits your vision.

Example: If you need daily posts, specify that requirement along with your preferred content style and budget.

Actionable Tip: Write a detailed job description and share it on platforms like Upwork or LinkedIn to attract qualified candidates.

Review Portfolios and Testimonials

Evaluate potential content creators by reviewing their portfolios and client testimonials. Look for experience in your industry, creativity, and a track record of delivering results. A talented content creator will bring fresh ideas and perspectives to your social media strategy.

Example: Ask candidates to provide examples of past work, especially content similar to what you’re looking for.

Actionable Tip: Conduct short interviews with top candidates to discuss your needs and see if they understand your brand.

Now you know where to get social media content and how to use it effectively. With these tips, you’ll be able to keep your feed full of engaging posts that your audience will love!

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